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Digital Signage, Fortune 1000

Creating Brand Advocates in Your Business

Are your employees brand advocates? You want them to be. Whether you know it or not, at least half of them are posting on social media about your company from time to time, if not more often, according to a 2014 Weber Shandwick study – but only 39% of them are sharing something positive.

One of the reasons why they might not be affirming your organization online is a lack of effective communication. Internal communication is the second strongest driver of employee advocacy (or activism, to use Weber Shandwick’s term), trumped only by leadership.

Kris Konrath
By Kris Konrath
on Oct 6, 2016
 

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