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Digital Signage, Content Creation

The Color Connection

Human beings prefer our lives to be colorful – literally. As The Ultimate Guide to Using Color Psychology in Marketing says:

“Color is an essential tool because it has an impact on how we think and behave. Color directs our eye where to look, what to do, and how to interpret something. It puts content into context. It helps us decide what’s important and what’s not.” 

Understanding how we react to color is, not surprisingly, critical to design. But it may interest you to learn that there appears to be an evolutionary component to our color preferences, which is even more compelling when it comes to how color affects our buying decisions.

Kris Konrath
By Kris Konrath
on May 11, 2017
 

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