Sign Up For Our Blog

Latest Blog Post

Digital Signage

Do Your Customers Know More Than Your Employees?

Retailers are the number one users of digital signage. All those video walls, kiosks, endless aisles, sales assist tables and other forms of signage add up to some 40% of the market. And retailers are expected to retain that position in the foreseeable future.

Stores blanketed with digital signs mean customers often are well-informed about sales and product features. The question is, do they know more than your average retail employee? Given typically high associate turnover, the answer could be “yes.”

And the irony is, the same type of digital signs that benefit stores on the sales floor can provide similarly positive results when they’re used in the back of the house, too. Better employee communication, training and engagement – all of which can be improved through digital signage – can lead to measurably reduced turnover and increased sales. 

Greg Davis
By Greg Davis
on Jun 8, 2017
 

More Blogs

Do Your Customers Know More Than Your Employees?

Retailers are the number one users of digital signage. All those video walls, kiosks, endless aisles, sales assist tables...

Greg Davis
By Greg Davis
on Jun 8, 2017
The Color Connection

Human beings prefer our lives to be colorful – literally. As The Ultimate Guide to Using Color Psychology in Marketing says:

Kris Konrath
By Kris Konrath
on May 11, 2017
The Human Brain: Hardwired for Motion

We human beings are a brainy bunch. Our brain is the largest relative to body size among all other vertebrates. The cerebral...

Kris Konrath
By Kris Konrath
on Apr 6, 2017
On the Move: Using Motion Design to Create Compelling Digital Signage

“Design is thinking made visual.” – Graphic designer Saul Bass

Digital signage has its own design discipline. It’s not the...

Adam Shilling
By Adam Shilling
on Mar 2, 2017
What Motivates Employees (Hint: It Isn’t Money)

A big challenge. The Holy Grail. What keeps HR people up at night.

Those are only a few descriptions in a handful of...

Kris Konrath
By Kris Konrath
on Feb 2, 2017
What’s Keeping Retailers Awake at Night? NRF Had the Answers

I’m back from retail’s Big Show — last week’s NRF convention and expo in New York City, which hosted nearly 35,000...

Kris Konrath
By Kris Konrath
on Jan 26, 2017
What’s Better for Your Business: DSaaS or Lease?
 

It’s coming up on a year since we declared that the digital signage industry is broken and introduced our new...

Greg Davis
By Greg Davis
on Jan 19, 2017
The Perils of DIY Digital Networks

A blog from someone else in the digital signage industry recently called out those who might be pushing the envelope with...

Greg Davis
By Greg Davis
on Jan 12, 2017
(Not So) Good to Great: What a Walk through the Mall Revealed about...

The holidays are over, and as we enter 2017, we’re gearing up for NRF’s Big Show, retail’s largest trade event of the year....

Kris Konrath
By Kris Konrath
on Jan 5, 2017

Leave a comment

Written by